LBB – in association with Remote Filming – asks Rasmus Smith Bech, ECD at BBC Creative, about what drives his work, which industry trends are affecting his team, and why he wants to create work that adds positivity to the world
The nature of production as the industry knows it is changing at lightning speed, ushered in by challenges around sustainability, diversity, budgets, the drive for more content at scale, and the like. To discuss all this and more, Remote Filming – the leading remote streaming service technology – is asking the industry’s experts about their best practices and the way they’re overcoming the challenges at hand in a brand new series for LBB.
Anthony Barry, co-founder of Remote Filming says: “We’re all seeing the industry change and evolve before our very eyes. Some of the issues can certainly be solved with the help of technology while others will require the right people to band together and innovate. There’s a real power in partnerships across different interests and demographics; by learning from each other, we can make the changes we all want to see happen.”
Today, LBB caught up with Rasmus Smith Bech, BBC Creative’s executive creative director, who previously worked at places like Uncommon Creative Studio and Channel 4. He says the move to BBC Creative was a case of the “right timing” and he jumped at the opportunity to not only work for such an iconic name but to also create work that will “add something great to the world.” To date, Rasmus is proud of a number of projects that are helping young people learn (‘Don’t Learn Off Randoms’), and reminding the public why it’s important that the BBC exists (‘Trust Is Earned’).
Below, we spoke to Rasmus about why he never assumes that someone will care about an ad, how BBC Creative U is helping to address the lack of diversity in the industry, and why the right partnerships are key to creative success.